@masterthesis{Paradis, type = {Bachelor Thesis}, author = {Paradis, Fabian}, title = {Innovation and Digital Transformation: Reshaping the Future of Food Retail}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:1383-opus4-20748}, school = {Hochschule Rhein-Waal}, pages = {61}, abstract = {The aim of this bachelor thesis is to find out how the future of food retail will be influenced by digital technologies and innovations in this market. For that purpose the following research question ‚How do new technologies and innovations impact grocery retailers' will be answered. In order to do that a qualitative literature review has been performed. The majority of the literature is relatively new and deals with topics such as digitalization methods, business models, and innovative technologies. In addition to that, examples of companies that already apply such technologies have been presented in this thesis. The qualitative study shows, that companies operating in the field of grocery retailing are deeply affected by digital changes. The pressure from e-commerce startups as well as the adaption to customer needs forces participants in the market to innovate faster in digital technologies with large monetary investments. The results demonstrate that companies have to plan the implementation of digital technologies strategically in order to stay competitive in the market. On this basis, it is recommended, that companies make use of theoretical approaches to plan and outline future investments.}, language = {en} }