TY - THES A1 - Ferraresi Moura, Rafaela T1 - How Could a Global Company Communicate and Work Interculturally? Detecting Cultural Patterns of Communication to Successfully Work in a Global Company N2 - This research considers the hidden aspects of culture suggested by Edward T. Hall and Joseph Shaules, when referring to intercultural communication. It uses the cultural dimensions from Erin Meyer, Geert Hofstede, and Richard Lewis to explain cultural misunderstandings between the German and Indian teams of a multinational. It also considers the Expectancy Violations Theory from Judee K. Burgoon to improve communication among dissimilar cultures. KW - Intercultural communication KW - Intercultural studies KW - Social psychology KW - Macro-Culture KW - Cultural dimensions Y1 - 2023 UR - https://opus4.kobv.de/opus4-rhein-waal/frontdoor/index/index/docId/1756 UR - https://nbn-resolving.org/urn:nbn:de:hbz:1383-opus4-17563 ER -