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This introductory chapter builds on the topic of intellectual property management and its relevance to the success of innovative start-ups. Existing literature, trends, and developments in the start-up market are presented. The edited volume features six parts corresponding to categorical views of the main stakeholder groups within the start-up ecosystem: the start-up’s view, the investor’s view, the corporation’s view, the university’s view, the global intellectual property office’s view, and the advisor’s view. All chapters are introduced in a condensed form and an overview is given of the topics covered, case studies, regions, and industry sectors, as well as learnings and takeaways from all contributions in this compact compilation.
This chapter provides an overview of common types of patent search and analyses such as novelty search, freedom-to-operate search (FTO), patent landscape, patent-based market and competitor analysis, technology scouting, and infringement assessment. Two special sections highlight the step-by-step approach for conducting a patent technology landscape and a technology scouting. The chapter concludes with practical tips for applying patent search results in a strategic and operative view.
Understanding outsourcing strategy within the intellectual property industry - a proposed typology
(2021)
Outsourcing has gained much importance in managerial practice and academic discussion. This paper investigates the phenomenon of outsourcing knowledge-based work, particularly of intellectual property (IP). Using data from 36 cases, the analysis reveals a distinct typology of IP outsourcers based on a cost model and the firms' IP outsourcing strategy. Four in-depth case studies are analysed: non-outsourcer transaction cost outsourcer, expertise outsourcer, and strategic outsourcer. The differentiated analysis reveals trade-offs and both positive and negative effects of the IP outsourcing strategy. We suggest that firms need a differentiated approach based on the type of IP work (legal versus non-legal) and outsourcing breadth (number of outsourced IP services) to manage intellectual property rights (IPR) with external suppliers most efficiently. We conclude by providing practitioners five important lessons for the outsourcing of IP activities.
This chapter provides an overview of common types of patent search and analyses such as novelty search, freedom-to-operate search (FTO), patent landscape, patent-based market and competitor analysis, technology scouting, and infringement assessment. Two special sections highlight the step-by-step approach for conducting a patent technology landscape and a technology scouting. The chapter concludes with practical tips for applying patent search results in a strategic and operative view.
PurposeIn the intellectual property (IP) and management literature, the question of how external patent attorneys impact patent filings has been understudied. The purpose of this paper is to advance this area of research by examining how the use of external patent attorneys influences the patent filing strategies of firms and what impact firms? level of experience with the exclusive use of in-house resources has on filing strategies. This study, thus, provides insights into the strategic dimension behind patent filing, a process which is affected by patent attorneys? work and decision-making processes.Design/methodology/approachThe econometric analysis is based on a patent database of 922,553 patents which is combined with an EPO patent database covering applications from 1990 to 2010. The authors test the hypotheses for this study using patent indicators addressing the impact of in-house firm experience vs the use of external patent attorneys on firm?s filing strategy.FindingsThis research finds empirical evidence that external patent attorneys? work has an effect on patent scope, international scope, and patenting speed. Moreover, it can be shown that external patent attorneys have a positive impact on most filing dimensions, such as patent scope, international scope and the Patent Cooperation Treaty option, whereas the level of in-house firm experience has a negative impact on most filing dimensions. This implies that external patent attorneys seem to pursue a ?maximization approach? while experienced firms seem to pursue a more differentiated approach to filing patents, for instance, drafting narrower and more focused patents.Practical implicationsThe study suggests that effective filing strategies require an integrated approach between diverse IP stakeholders. More particularly, filing strategies should be communicated and aligned between all actors, including external patent attorneys in order to achieve the targeted patenting output.Originality/valueThe current study develops a patent filing typology, which accounts for patent attorneys? decision options. In providing insights into patent attorneys? work and their impacts on intellectual property rights management, the study is a useful complement to prior research, which has predominantly focused on applicants or examiners.
Seit einigen Jahren kann beobachtet werden, dass Unternehmen zunehmend marginale Innovationen in Patente umwandeln. Alle wichtigen Patentämter weltweit sind mit einer regelrechten "Explosion von Patentanmeldungen" konfrontiert (Harhoff et al., 2007). Die Rolle von geistigem Eigentum - englisch: Intellectual Property (IP) - vor allem von Patentmanagement hat sich von einem rein rechtlichen Konstrukt, hin zu einem Bereich von strategischer Bedeutung entwickelt. Obwohl Fragestellungen in Hinblick auf strategisches Patentmanagement zuletzt Gegenstand zunehmender Forschung und Praxis geworden sind, mangelt es bislang an dedizierter Forschung zu IP Outsourcing und deren Einfluss auf das Management von Patenten. Aus diesem Grunde, untersucht meine Dissertation empirisch folgende wichtige Fragestellungen: Wie Firmen Outsourcingstrategien definieren, welche Typen von IP Intermediären im Umfeld von IP existieren und wie diese IP Intermediäre die IP Strategien von Unternehmen beeinflussen. Meine Dissertation besteht aus einem Einleitungskapitel und drei individuellen Forschungsartikeln. Das Einleitungskapitel erläutert die Motivation der Arbeit und gibt einen Überblick über den aktuellen Stand der Forschung. Desweiteren untersuchen die nachfolgenden drei Artikel spezifische Forschungsfragen zum Thema IP Outsourcing und dem Management von IP unter Zusammenarbeit mit IP Intermediären. Der erste Artikel betrachtet das Phänomen IP Outsourcing näher und analysiert Unternehmensstrategien in Bezug auf IP Outsourcing. Der zweite Artikel fokussiert sich auf IP Intermediäre, indem unterschiedliche IP Dienstleister vorgestellt werden und sowohl Motive, als auch Determinanten für die Auswahl von IP Dienstleister untersucht werden. Der letzte Artikel befasst sich mit der Frage, wie externe Patentanwälte und deren Erfahrung auf die Patentanmeldestrategie von Unternehmen Einfluss nehmen. Meine Dissertation leistet durch Beantwortung wichtiger
Studies focusing on the supply side of IP management, particularly on the outsourcing of patent related work, are relatively rare. This paper aims to contribute to the IP literature in two ways. First, a definition of the IP service provider is proposed. Second, I consider three main hypotheses that determine a firm's preference for outsourced IP work. Using data on the outsourcing of patent renewal payments, I found evidence that the choice of IP supplier is affected by: (1) the firm's own IP maintenance capabilities, (2) the firm's IP knowledge utilization, and (3) the IP complexity.