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From selling machinery to hybrid offerings

  • The transition towards services has been imperative for manufacturing firms for years. The change from a productoriented to a more service-dominant business model affects the organizational structure of firms. However, literature provides limited insights into how manufacturing firms organize themselves in this transition. Even though digital technologies are critical for the transition, it is unclear how to orchestrate digital and traditional Information Technology (IT) resources in manufacturing firms accordingly. We analyze the case of a typical manufacturing firm that has adjusted its structure to reorganize for solution offerings based on product, service, and digital components. Our results describe a hybrid organizational structure that splits front- and back-end units. The back-end units are split along solution components. Digital IT resources are internalized and governed decentrally, with traditional IT resources being outsourced and steered centrally. Our findings contribute to digital servitization research by clarifying the overarching as well as the digital and traditional IT-related organization for manufacturing firms.

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Metadaten
Author:Christoph Brosig, Susanne Strahringer, Markus WestnerORCiDGND
URL / DOI:https://ijispm.sciencesphere.org/archive/ijispm-100301.pdf
DOI:https://doi.org/10.12821/ijispm100301
ISSN:2182-7788
Parent Title (English):International Journal of Information Systems and Project Management
Subtitle (English):Organizational impact of digital servitization on manufacturing firms
Publisher:SciKA
Document Type:Article
Language:English
Year of first Publication:2022
Release Date:2022/09/23
Tag:digital servitization; digital technologies; manufacturing firm; organizational structure; service-dominant logic
Volume:10
Issue:3
First Page:5
Last Page:27
Institutes:Fakultät Informatik und Mathematik
Fakultät Informatik und Mathematik / Regensburg Strategic IT Management (ReSITM)
Begutachtungsstatus:peer-reviewed
research focus:Information und Kommunikation
OpenAccess Publikationsweg:Diamond Open Access - OA-Veröffentlichung ohne Publikationskosten (Sponsoring)
Licence (German):Keine Lizenz - Es gilt das deutsche Urheberrecht: § 53 UrhG