The undervaluation of corporate reputation as a supplier selection factor
- Prior research studies on supplier selection factors assess vendor reputation as a low ranked criterion. Reputation in these articles, however, only refers to the position in the industry, without considering the role of the final customer. Our results from a survey with 565 individuals suggest that the end user as a stakeholder should be also considered when analyzing a vendor’s prestige. We demonstrate that a supplier’s standing has negative as well as positive reputational effects on the buyer. Depending on the relevance of the purchased good as well as the reputation of the supplier and the buyer, low/high-ranked ingredients significantly decrease/increase the final customer’s perception of the buyer.
Author: | Bernhard LienlandORCiDGND, Alexander Baumgartner, Evelyn Knubben |
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DOI: | https://doi.org/10.1016/j.pursup.2013.04.001 |
ISSN: | 1478-4092 |
Parent Title (English): | Journal of Purchasing and Supply Management |
Subtitle (English): | An analysis of ingredient branding of complex products in the manufacturing industry |
Publisher: | Elsevier |
Document Type: | Article |
Language: | English |
Year of first Publication: | 2013 |
Release Date: | 2023/12/07 |
Tag: | Automotive; Complex products; Ingredient branding; Reputation; Selection factors; Supplier selection |
Volume: | 19 |
Issue: | 2 |
First Page: | 84 |
Last Page: | 97 |
Institutes: | Fakultät Betriebswirtschaft |
Begutachtungsstatus: | peer-reviewed |
Publication: | Externe Publikationen |
research focus: | Produktion und Systeme |
Licence (German): | Keine Lizenz - Es gilt das deutsche Urheberrecht: § 53 UrhG |