TY - CHAP A1 - Bittner, Dominik A1 - Ezer, Timur A1 - Grabinger, Lisa A1 - Hauser, Florian A1 - Mottok, Jürgen ED - Gómez Chova, Luis ED - González Martínez, Chelo ED - Lees, Joanna T1 - Unveiling the secrets of learning styles: decoding eye movements via machine learning T2 - Proceedings of the 16th annual International Conference of Education, Research and Innovation (ICERI 2023), Seville, Spain, 11/13/2023 - 11/14/2023 N2 - Universities are faced with a rising number of dropouts in recent years. This is largely due to students' limited capability of finding individual learning paths through various course materials. However, a possible solution to this problem is the introduction of adaptive learning management systems, which recommend tailored learning paths to students – based on their individual learning styles. For the classification of learning styles, the most commonly used methods are questionnaires and learning analytics. Nevertheless, both methods are prone to errors: questionnaires may give superficial answers due to lack of time or motivation, while learning analytics do not reflect offline learning behavior. This paper proposes an alternative approach to classify students' learning styles by integrating eye tracking in combination with Machine Learning (ML) algorithms. Incorporating eye tracking technology into the classification process eliminates the potential problems arising from questionnaires or learning analytics by providing a more objective and detailed analysis of the subject's behavior. Moreover, this approach allows for a deeper understanding of subconscious processes and provides valuable insights into the individualized learning preferences of students. In order to demonstrate this approach, an eye tracking study is conducted with 117 participants using the Tobii Pro Fusion. Using qualitative and quantitative analyses, certain patterns in the subjects' gaze behavior are assigned to their learning styles given by the validated Index of Learning Styles (ILS) questionnaire. In short, this paper presents an innovative solution to the challenges associated with classifying students' learning styles. By combining eye tracking data with ML algorithms, an accurate and insightful understanding of students' individual learning paths can be achieved, ultimately leading to improved educational outcomes and reduced dropout rates. Y1 - 2023 SN - 978-84-09-55942-8 U6 - https://doi.org/10.21125/iceri.2023.1291 SP - 5153 EP - 5162 PB - IATED ER - TY - CHAP A1 - Ezer, Timur A1 - Greiner, Matthias A1 - Grabinger, Lisa A1 - Hauser, Florian A1 - Mottok, Jürgen ED - Gómez Chova, Luis ED - González Martínez, Chelo ED - Lees, Joanna T1 - Eye tracking al technology in education; data quality analysis and improvements T2 - Proceedings of the 16th annual International Conference of Education, Research and Innovation (ICERI 2023), Seville, Spain, 11/13/2023 - 11/14/2023 N2 - Eye tracking has proven to be a powerful tool in a variety of empirical research areas; hence, it is steadily gaining attention. Driven by the expanding frontiers of Artificial Intelligence and its potential for data analysis, eye tracking technology offers promising applications in diverse fields, from usability research to cognitive research. The education sector in particular can benefit from the increased use of eye tracking technology - both indirectly, for example by studying the differences in gaze patterns between experts and novices to identify promising strategies, and directly by using the technology itself to teach in future classrooms. As with any empirical method, the results depend directly on the quality of the data collected. That raises the question of which parameters educators or researchers can influence to maximize the data quality of an eye tracker. This is the starting point of the present work: In an empirical study of eye tracking as an (educational) technology, we systematically examine factors that influence the data quality, such as illumination, sampling frequency, and head orientation - parameters that can be varied without much additional effort in everyday classroom or research use - using two human subjects, an artificial face, and the Tobii Pro Spectrum. We rely on metrics derived from the raw gaze data, such as accuracy or precision, to measure data quality. The obtained results derive practical advice for educators and researchers, such as using the lowest sampling frequency appropriate for a certain purpose. Thereby, this research fills a gap in the current understanding of eye tracker performance and, by offering best practices, enables researchers or teachers to produce data of the highest quality possible and therefore best results when using eye trackers in laboratories or future classrooms. Y1 - 2023 U6 - https://doi.org/10.21125/iceri.2023.1127 SP - 4500 EP - 4509 PB - IATED ER -