@incollection{BoerschSupanWeiss, author = {B{\"o}rsch-Supan, Axel and Weiss, Matthias}, title = {Productivity in an Aging World}, series = {The Routledge Handbook of the Economics of Ageing}, booktitle = {The Routledge Handbook of the Economics of Ageing}, editor = {Bloom, David and Souza-Poza, Alphonso and Sunde, Uwe}, edition = {1st edition}, publisher = {Taylor \& Francis}, isbn = {9780367713324}, doi = {10.4324/9781003150398-27}, pages = {410 -- 436}, abstract = {There is a widespread impression that older workers are less productive than their younger colleagues. If this impression were true, population ageing would have negative effects on overall productivity as the share of older workers is increasing and would thus directly reduce economic growth. A lack of economic growth would amplify the economic strains on ageing societies already exerted by increasing pension, healthcare, and long-term care expenditures. This chapter discusses many methodological challenges that have plagued the measurement of the link between age and productivity. It reviews micro- and macroeconomic studies and juxtaposes them with the literature on the relationship between population ageing and aggregate productivity. The methodologically most convincing studies on individual productivity in standard jobs find an initial increase in productivity, probably a learning effect, but then productivity remains flat until retirement. These micro-level studies measure productivity in a given technological environment and therefore ignore the contribution to productivity from improving this environment. This is where macro studies come into play, which suggest a negative influence of population ageing on total factor productivity. While the microeconomic and the macroeconomic evidence appear to contradict each other, they do not because they measure different relationships that are not linked through simple aggregation. This result has important implications for methodology and public policy.}, subject = {Bev{\"o}lkerung}, language = {en} } @misc{OPUS4-6633, title = {Intellectual Property Management for Start-ups}, series = {Management for Professionals}, journal = {Management for Professionals}, editor = {Bader, Martin A. and S{\"u}zeroğlu-Melchiors, Sevim}, publisher = {Springer}, address = {Cham}, organization = {Springer}, isbn = {978-3-031-16992-2}, doi = {10.1007/978-3-031-16993-9}, abstract = {This book examines intellectual property (IP) as an important value driver for start-ups. Businesses of all sizes are inevitably confronted with intellectual property issues at some point, but start-ups and their collaborators face unique challenges and opportunities in IP management. Identifying, generating, and exploiting intellectual property can lead to sustainable competitive advantages and avoidance of risks. Many start-ups sense the complexity of IP management and therefore place their energy elsewhere. However, the clear conclusion to be drawn from this unique collection of contributions is that putting an IP management strategy in place is critical to the successful development of a business. Prof. Dr. Martin A. Bader and Prof. Dr. Sevim S{\"u}zeroğlu-Melchiors have years of experience as consultants, entrepreneurs, business owners, and researchers where they saw firsthand the need for a comprehensive yet practical resource for start-ups and their key stakeholders. This book explores different perspectives in dealing with IP from six different angles: the start-up's view, the investor's view, the corporation's view, the university's view, the global IP office's view, and the advisor's view. Each section consists of chapters written by leading experts from around the globe including Silicon Valley, Canada, Israel, Switzerland, Germany, Finland, France, Australia, Brazil, India, Japan, Singapore, and South Africa. Contributors bring practical experience from a wide range of sectors, such as information and communication technology, software, artificial intelligence, machine learning, cybersecurity, industrial automation, internet of things, life sciences, pharma, crop science, biotech, medtech, mining, sustainability, climate tech, and even quantum technologies. This timely publication serves as a guidebook for entrepreneurs and other key stakeholders in the start-up ecosystem. It empowers founders to develop their own IP management strategy to mitigate risk, create and capture value, and lay the groundwork for sustainable growth. An essential reference for start-ups to achieve business excellence.}, language = {en} } @misc{Braun, author = {Braun, Carina N.}, title = {Der Mensch im Digitalisierungsprozess}, series = {Fachtagung Leadership 4.0 und digitale Transformation, 10. November 2022, Hochschule Bremen}, journal = {Fachtagung Leadership 4.0 und digitale Transformation, 10. November 2022, Hochschule Bremen}, abstract = {Was treibt unternehmerische Entscheidungen und was wird {\"u}bersehen? Welche Anforderungen gilt es zu bew{\"a}ltigen - und ist das {\"u}berhaupt machbar? Wo k{\"o}nnen wir ansetzen, damit die digitale Transformation gelingt?}, subject = {Digitalisierung}, language = {de} } @article{BraunVoussem, author = {Braun, Carina N. and Voußem, Ludwig}, title = {„Boomerang Students": R{\"u}ckgewinnung ehemaliger Praktikanten und Auszubildender}, series = {PERSONAL quarterly}, journal = {PERSONAL quarterly}, number = {3}, publisher = {Haufe-Lexware}, pages = {8}, abstract = {Wie k{\"o}nnen Unternehmen die Bindung, R{\"u}ckkehrintention und Weiterempfehlungsbereitschaft ehemaliger Praktikant:innen und Auszubildender positiv beeinflussen? Mithilfe eines Onlinefragebogens wurden hierf{\"u}r Studierende befragt. Die Ergebnisse geben Hinweise, welche Bindungsmaßnahmen Unternehmen nutzen k{\"o}nnen, um den Kontakt zu ehemaligen Praktikant:innen und Auszubildenden zu halten und durch ein verbleibendes Commitment eine h{\"o}here R{\"u}ckkehrintention und Weiterempfehlungsbereitschaft zu erreichen.}, subject = {Ausbildung}, language = {de} } @article{JakobiBraun, author = {Jakobi, Eberhard and Braun, Carina N.}, title = {Strategische Personalplanung - Kritische Klarheit}, series = {managerSeminare}, journal = {managerSeminare}, edition = {298}, publisher = {managerSeminare Verlags GmbH}, issn = {0938-6211}, pages = {8}, abstract = {Angesichts der Entwicklungen am Arbeitsmarkt wird es f{\"u}r Unternehmen immer wichtiger, ihren Personalbedarf langfristig zu planen. Doch in vielen Unternehmen funktioniert das nicht oder nur bedingt. Der Artikel thematisiert, woran das liegt und wie Unternehmen den gr{\"o}ßten H{\"u}rden einer strategischen Personalplanung begegnen sollten.}, subject = {Personalmanagement}, language = {de} } @misc{Braun, author = {Braun, Carina N.}, title = {Future Work und Future Skills}, series = {TRIOKON 2022. Progressive Provinz - Mutige Menschen und zukunftsweisende Projekte in Ostbayern, 22.09.2022, Passau}, journal = {TRIOKON 2022. Progressive Provinz - Mutige Menschen und zukunftsweisende Projekte in Ostbayern, 22.09.2022, Passau}, abstract = {Welche F{\"a}higkeiten brauchen die Talente von morgen? Aber welche Arbeitswelten erwarten sie gleichzeitig? Was k{\"o}nnen die Unternehmen tun, um die Talente f{\"u}r die Zukunft zu sichern? Der Vortrag berichtet von aktuellen Forschungsergebnissen und bietet gute Ans{\"a}tze f{\"u}r den Transfer in die Praxis.}, subject = {Personalgewinnung}, language = {de} } @misc{Braun, author = {Braun, Carina N.}, title = {Personalmangel und die Anspr{\"u}che der zuk{\"u}nftigen Arbeitsgeneration}, series = {Vortrag am 28. Februar 2023 im Rahmen des BBA Round Table}, journal = {Vortrag am 28. Februar 2023 im Rahmen des BBA Round Table}, abstract = {Der Vortrag zeigt die Relevanz der k{\"u}nftigen Arbeitsgeneration und zeigt in ausgew{\"a}hlten Themenfeldern auf, mit welchen Herausforderungen Unternehmen bei der Rekrutierung junger Talente konfrontiert sind. Aus Studienergebnissen werden Handlungsempfehlungen f{\"u}r die Praxis abgeleitet.}, subject = {Personalgewinnung}, language = {de} } @article{SuezerogluMelchiorsGassmannPalmie, author = {S{\"u}zeroglu-Melchiors, Sevim and Gassmann, Oliver and Palmi{\´e}, Maximilian}, title = {Friend or foe? The effects of patent attorney use on filing strategy vis-a-vis the effects of firm experience}, series = {Management Decision}, volume = {55}, journal = {Management Decision}, number = {6}, publisher = {Emerald}, issn = {0025-1747}, doi = {10.1108/MD-01-2016-0047}, pages = {1122 -- 1142}, abstract = {PurposeIn the intellectual property (IP) and management literature, the question of how external patent attorneys impact patent filings has been understudied. The purpose of this paper is to advance this area of research by examining how the use of external patent attorneys influences the patent filing strategies of firms and what impact firms? level of experience with the exclusive use of in-house resources has on filing strategies. This study, thus, provides insights into the strategic dimension behind patent filing, a process which is affected by patent attorneys? work and decision-making processes.Design/methodology/approachThe econometric analysis is based on a patent database of 922,553 patents which is combined with an EPO patent database covering applications from 1990 to 2010. The authors test the hypotheses for this study using patent indicators addressing the impact of in-house firm experience vs the use of external patent attorneys on firm?s filing strategy.FindingsThis research finds empirical evidence that external patent attorneys? work has an effect on patent scope, international scope, and patenting speed. Moreover, it can be shown that external patent attorneys have a positive impact on most filing dimensions, such as patent scope, international scope and the Patent Cooperation Treaty option, whereas the level of in-house firm experience has a negative impact on most filing dimensions. This implies that external patent attorneys seem to pursue a ?maximization approach? while experienced firms seem to pursue a more differentiated approach to filing patents, for instance, drafting narrower and more focused patents.Practical implicationsThe study suggests that effective filing strategies require an integrated approach between diverse IP stakeholders. More particularly, filing strategies should be communicated and aligned between all actors, including external patent attorneys in order to achieve the targeted patenting output.Originality/valueThe current study develops a patent filing typology, which accounts for patent attorneys? decision options. In providing insights into patent attorneys? work and their impacts on intellectual property rights management, the study is a useful complement to prior research, which has predominantly focused on applicants or examiners.}, language = {en} } @book{SuezerogluMelchiors, author = {S{\"u}zeroglu-Melchiors, Sevim}, title = {Managing Intellectual Property: IP Outsourcing and the Supply Side of IP Management}, publisher = {Difo-Druck GmbH}, address = {Bamberg}, pages = {XIII, 104}, abstract = {Seit einigen Jahren kann beobachtet werden, dass Unternehmen zunehmend marginale Innovationen in Patente umwandeln. Alle wichtigen Patent{\"a}mter weltweit sind mit einer regelrechten "Explosion von Patentanmeldungen" konfrontiert (Harhoff et al., 2007). Die Rolle von geistigem Eigentum - englisch: Intellectual Property (IP) - vor allem von Patentmanagement hat sich von einem rein rechtlichen Konstrukt, hin zu einem Bereich von strategischer Bedeutung entwickelt. Obwohl Fragestellungen in Hinblick auf strategisches Patentmanagement zuletzt Gegenstand zunehmender Forschung und Praxis geworden sind, mangelt es bislang an dedizierter Forschung zu IP Outsourcing und deren Einfluss auf das Management von Patenten. Aus diesem Grunde, untersucht meine Dissertation empirisch folgende wichtige Fragestellungen: Wie Firmen Outsourcingstrategien definieren, welche Typen von IP Intermedi{\"a}ren im Umfeld von IP existieren und wie diese IP Intermedi{\"a}re die IP Strategien von Unternehmen beeinflussen. Meine Dissertation besteht aus einem Einleitungskapitel und drei individuellen Forschungsartikeln. Das Einleitungskapitel erl{\"a}utert die Motivation der Arbeit und gibt einen {\"U}berblick {\"u}ber den aktuellen Stand der Forschung. Desweiteren untersuchen die nachfolgenden drei Artikel spezifische Forschungsfragen zum Thema IP Outsourcing und dem Management von IP unter Zusammenarbeit mit IP Intermedi{\"a}ren. Der erste Artikel betrachtet das Ph{\"a}nomen IP Outsourcing n{\"a}her und analysiert Unternehmensstrategien in Bezug auf IP Outsourcing. Der zweite Artikel fokussiert sich auf IP Intermedi{\"a}re, indem unterschiedliche IP Dienstleister vorgestellt werden und sowohl Motive, als auch Determinanten f{\"u}r die Auswahl von IP Dienstleister untersucht werden. Der letzte Artikel befasst sich mit der Frage, wie externe Patentanw{\"a}lte und deren Erfahrung auf die Patentanmeldestrategie von Unternehmen Einfluss nehmen. Meine Dissertation leistet durch Beantwortung wichtiger}, language = {en} } @article{SuezeroğluMelchiorsGassmann, author = {S{\"u}zeroğlu-Melchiors, Sevim and Gassmann, Oliver}, title = {Understanding outsourcing strategy within the intellectual property industry - a proposed typology}, series = {International Journal of Technology Management}, volume = {85}, journal = {International Journal of Technology Management}, number = {1}, publisher = {Inderscience Enterprises}, issn = {1741-5276}, doi = {10.1504/IJTM.2021.113685}, pages = {1 -- 20}, abstract = {Outsourcing has gained much importance in managerial practice and academic discussion. This paper investigates the phenomenon of outsourcing knowledge-based work, particularly of intellectual property (IP). Using data from 36 cases, the analysis reveals a distinct typology of IP outsourcers based on a cost model and the firms' IP outsourcing strategy. Four in-depth case studies are analysed: non-outsourcer transaction cost outsourcer, expertise outsourcer, and strategic outsourcer. The differentiated analysis reveals trade-offs and both positive and negative effects of the IP outsourcing strategy. We suggest that firms need a differentiated approach based on the type of IP work (legal versus non-legal) and outsourcing breadth (number of outsourced IP services) to manage intellectual property rights (IPR) with external suppliers most efficiently. We conclude by providing practitioners five important lessons for the outsourcing of IP activities.}, language = {en} } @article{SuezeroğluMelchiors, author = {S{\"u}zeroğlu-Melchiors, Sevim}, title = {The supply side of IP management: Understanding firms' choices regarding IP intermediaries}, series = {World Patent Information}, volume = {50}, journal = {World Patent Information}, publisher = {Elsevier}, issn = {0172-2190}, doi = {10.1016/j.wpi.2017.08.002}, pages = {55 -- 63}, abstract = {Studies focusing on the supply side of IP management, particularly on the outsourcing of patent related work, are relatively rare. This paper aims to contribute to the IP literature in two ways. First, a definition of the IP service provider is proposed. Second, I consider three main hypotheses that determine a firm's preference for outsourced IP work. Using data on the outsourcing of patent renewal payments, I found evidence that the choice of IP supplier is affected by: (1) the firm's own IP maintenance capabilities, (2) the firm's IP knowledge utilization, and (3) the IP complexity.}, language = {en} } @incollection{SuezeroğluMelchiors, author = {S{\"u}zeroğlu-Melchiors, Sevim}, title = {Blind As a Mole? How Patent Data can Help Start-ups to Compete}, series = {Intellectual Property Management for Start-ups: Enhancing Value and Leveraging the Potential}, booktitle = {Intellectual Property Management for Start-ups: Enhancing Value and Leveraging the Potential}, editor = {Bader, Martin A. and S{\"u}zeroğlu-Melchiors, Sevim}, publisher = {Springer}, isbn = {978-3-031-16993-9}, doi = {10.1007/978-3-031-16993-9_24}, pages = {463 -- 490}, abstract = {This chapter provides an overview of common types of patent search and analyses such as novelty search, freedom-to-operate search (FTO), patent landscape, patent-based market and competitor analysis, technology scouting, and infringement assessment. Two special sections highlight the step-by-step approach for conducting a patent technology landscape and a technology scouting. The chapter concludes with practical tips for applying patent search results in a strategic and operative view.}, language = {en} } @article{SuezerogluMelchiorsBrunner, author = {S{\"u}zeroglu-Melchiors, Sevim and Brunner, Richard}, title = {The Licence to Win: Licensing out Technologies from an SME's Perspective}, series = {Bulletin / European IP Helpdesk}, journal = {Bulletin / European IP Helpdesk}, number = {1}, publisher = {European Commission's Executive Agency for Competitiveness and Innovation (EACI)}, pages = {6 -- 7}, language = {en} } @incollection{SuezerogluMelchiorsHammans, author = {S{\"u}zeroglu-Melchiors, Sevim and Hammans, Philipp}, title = {Think Entrepreneurial: A Business-Driven Approach for IP Asset Valuation}, series = {Practical Guide to Successful Intellectual Property Valuation and Transactions}, booktitle = {Practical Guide to Successful Intellectual Property Valuation and Transactions}, editor = {Puutio, Alexander}, publisher = {Wolters Kluwer}, isbn = {9789041194480}, pages = {217 -- 232}, language = {en} } @article{CoteBerubeSuezerogluMelchiors, author = {Cot{\´e}-Berub{\´e}, E. and S{\"u}zeroglu-Melchiors, Sevim}, title = {Between now and 2030: New paths to IP protection}, series = {Mitteilungen der deutschen Patentanw{\"a}lte, Notices of the German Patent Attorneys}, volume = {10}, journal = {Mitteilungen der deutschen Patentanw{\"a}lte, Notices of the German Patent Attorneys}, publisher = {Heymanns}, pages = {447 -- 451}, language = {en} } @misc{BraunWilson, author = {Braun, Carina N. and Wilson, Edith E.}, title = {Berufswahl Professur an einer Hochschule f{\"u}r angewandte Wissenschaften}, series = {17. Jahrestagung der Gesellschaft f{\"u}r Hochschulforschung, 14. bis 16. September 2022, Wien}, journal = {17. Jahrestagung der Gesellschaft f{\"u}r Hochschulforschung, 14. bis 16. September 2022, Wien}, abstract = {Der Vortrag pr{\"a}sentiert die heute vorliegenden, wissenschaftlichen Erkenntnisse zur Gewinnung und Entwicklung von Professor:innen an HAW. Darauf aufbauend wird eine Forschungsagenda abgeleitet, die u.a. Ans{\"a}tze aus relevanten Literaturstr{\"o}mungen verkn{\"u}pft.}, language = {de} } @article{BraunWilson, author = {Braun, Carina N. and Wilson, Edith E.}, title = {„Pracademics": Wie sich die HAW-Forschung international verankern l{\"a}sst}, series = {Die neue Hochschule (DNH)}, journal = {Die neue Hochschule (DNH)}, number = {4}, abstract = {Ist Forschung zu Karrierewegen in HAW-Professuren international relevant? Tats{\"a}chlich zeigt die Literaturstr{\"o}mung der „Pracademics", dass die HAW-Forschung mit Erkenntnissen {\"u}ber den Karriereweg von der Praxis in die Wissenschaft einen Beitrag leisten k{\"o}nnte.}, language = {de} } @misc{WilsonBraun, author = {Wilson, Edith E. and Braun, Carina N.}, title = {Neue empirische Erkenntnisse zu Karrierewegen in eine HAW-Professur}, series = {Das Zusammenspiel von Hochschulforschung und Hochschulentwicklung: Empirie, Transfer und Wirkungen, 18. Jahrestagung der Gesellschaft f{\"u}r Hochschulforschung, 11.-13. September 2023, CHE Centrum f{\"u}r Hochschulentwicklung und Hochschule Osnabr{\"u}ck}, journal = {Das Zusammenspiel von Hochschulforschung und Hochschulentwicklung: Empirie, Transfer und Wirkungen, 18. Jahrestagung der Gesellschaft f{\"u}r Hochschulforschung, 11.-13. September 2023, CHE Centrum f{\"u}r Hochschulentwicklung und Hochschule Osnabr{\"u}ck}, abstract = {Der Weg in eine Professur an einer Hochschule f{\"u}r angewandte Wissenschaften (HAW) setzt eine „Dreifachqualifikation" in Lehre, Forschung und Berufserfahrung voraus. Dieser hohe Anforderungsstandard limitiert aber nicht nur den Pool geeigneter Bewerber:innen (In der Smitten et al., 2017). Diese Personen sind auch bei Wirtschaftsbetrieben, Universit{\"a}ten und anderen Organisationen begehrt, so dass sich der „Kampf" um Talente mit Potenzial f{\"u}r eine HAW-Professur in Zukunft eher versch{\"a}rft. Wissen um die Karrierewege, f{\"o}rderliche sowie hinderliche Aspekte in HAW-Professuren, k{\"o}nnen Hochschulen dabei helfen, geeignete Personen auf das Berufsbild aufmerksam zu machen und das Arbeitgebermarketing gegen{\"u}ber potenziellen Bewerber:innen zu verbessern. Der Vortrag pr{\"a}sentiert erste Ergebnisse zu den Karrierewegen in eine HAW-Professur und fasst hierf{\"u}r Erkenntnisse aus einer qualitativen Studie sowie {\"U}berlegungen zu deren quantitativen {\"U}berpr{\"u}fung zusammen. Semi-strukturierte Interviews mit Professor:innen, welche einen Ruf an einer HAW in Bayern angenommen hatten, konnten u. a. verschiedene Karrierewege in eine Professur aufzeigen, ebenso wie die Motive, sich f{\"u}r dieses Berufsbild zu entscheiden. Des Weiteren wurden m{\"o}gliche unterst{\"u}tzenden Faktoren und Hindernisse, welche den Weg in eine HAW-Professur erleichtern oder erschweren k{\"o}nnen, identifiziert. Zum Abschluss wird ein Ausblick auf eine geplante quantitativen Online-Befragung von HAW-Professor:innen gegeben, um die qualitativen Erkenntnisse zu validieren. Die Ergebnisse werden unter Bezugnahme auf die relevante Hochschulforschung (z. B. Armutat, 2022; Braun \& Wilson, 2023; In der Smitten et al., 2017) ebenso wie relevante Karrieretheorien (z. B. Lent et al., 1994) diskutiert. Die abschließenden Handlungsempfehlungen f{\"u}r die Hochschulentwicklung sowie das Hochschulmarketing sind von praktischer Relevanz. Diese Forschung wird mit Mitteln des Bundesministeriums f{\"u}r Bildung und Forschung und des Landes Bayern als Teil des Projekts Zukunft akademisches Personal der OTH Regensburg (ZAP.OTHR) unter dem Programm „FH-Personal" gef{\"o}rdert.}, language = {de} } @misc{BraunWilson, author = {Braun, Carina N. and Wilson, Edith E.}, title = {Learning from German "Pracademics"}, series = {ICHEM Conference - The Future of Higher Education: Competition, Collaboration and the Global Good, 19-10 June, 2023, Bath (UK)}, journal = {ICHEM Conference - The Future of Higher Education: Competition, Collaboration and the Global Good, 19-10 June, 2023, Bath (UK)}, publisher = {International Centre for Higher Education Management (ICHEM)}, abstract = {The presentation explains the conditions and problems regarding the recruitment of professors at German universities of applied sciences (UAS). Based on a qualitative study, preliminary findings about the career paths to professorships at a UAS can be shown.}, language = {en} } @book{Dach, author = {Dach, Christian}, title = {Inbound-Marketing f{\"u}r B2B-Unternehmen}, publisher = {Springer Fachmedien}, address = {Wiesbaden}, isbn = {9783658422615}, issn = {2197-6708}, doi = {10.1007/978-3-658-42262-2}, pages = {70}, abstract = {Dieses essential erl{\"a}utert, wie B2B-Unternehmen Inbound-Marketing erfolgreich umsetzen k{\"o}nnen, um ihre Vertriebsergebnisse nachhaltig zu verbessern. Der Schl{\"u}ssel liegt in kontinuierlich generiertem Content, der {\"u}ber geeignete Kan{\"a}le ausgespielt wird - mit dem Ziel, dass Potenzialkunden von sich aus auf das verkaufende Unternehmen zukommen. Marketing-Automation-Software erm{\"o}glicht dabei eine individuelle und gleichzeitig kosteng{\"u}nstige Interaktion mit potenziellen Kunden. Ist ein Lead „Sales Ready", kann der Vertrieb den bereits interessierten und qualifizierten Kontakt {\"u}bernehmen.}, subject = {Business-to-Business-Marketing}, language = {de} }