@article{VoussemGroll2023, author = {Ludwig Voußem and Thomas Groll}, title = {Employer Branding: Was bringt Sponsoring in der Bundesliga?}, journal = {Personalwirtschaft}, number = {4}, pages = {64 -- 66}, url = {https://www.personalwirtschaft.de/news/recruiting/employer-branding-was-bringt-sponsoring-in-der-bundesliga-155000/}, year = {2023}, }