TY - CONF A1 - Brosig, Christoph A1 - Westner, Markus A1 - Strahringer, Susanne A2 - Borštnar, Mirjana Kljajić T1 - Linking IT assets and competitive advantage - IT capabilities of servitized business models T2 - 34th Bled eConference Digital Support from Crisis to Progressive Change: June 27 - 30, 2021, Online: Conference Proceedings N2 - This paper connects research from business model innovation and information systems by exploring critical IT capabilities for servitized business models. The adoption of servitized business models is a major business model innovation strategy. At the same time, digitalization drives the evolution of IT capabilities at these business models. Scholars argue that it remains unclear how IT capabilities enable servitized business models to build a competitive advantage by achieving cost advantages or differentiation. This paper explores IT capabilities that enable building a competitive advantage for servitized business models based on a qualitative analysis of multiple published case studies. The authors identify configurations of IT capabilities among servitized business models. The findings contribute to servitization research by exploring IT capabilities and how they are combined among servitized business models. The insights help practitioners deploy digital technologies and IT assets effectively as building blocks of IT capabilities to advance their servitized business model. KW - resource-based view KW - IT capability KW - digital servitization KW - competitive advantage KW - Geschäftsmodell KW - Innovation KW - Hybrides Leistungsbündel KW - Informationstechnik Y1 - 2021 UR - https://opus4.kobv.de/opus4-oth-regensburg/frontdoor/index/index/docId/2015 UR - https://nbn-resolving.org/urn:nbn:de:bvb:898-opus4-20158 UR - https://press.um.si/index.php/ump/catalog/book/581 SN - 978-961-286-485-9 SP - 111 EP - 123 ER -