Ohm User Experience Center (Ohm-UX)
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This lesson presents the general sound design process, game elements, and the functions of sound in games. The differences between linear and nonlinear sound design are discussed and illustrated with examples. The key stages of the sound design process sourcing, designing and implementation are explained in detail. Additionally, the important concept of layering is introduced and supported by sound examples. The six game elements as well as methods for setting the mood, creating a sense of space and providing sonic feedback are presented.
This audio file contains a speech stimulus provided in WAV format (PCM). The signal was not subjected to dynamic range compression and was normalized to an integrated loudness of −23 LUFS in accordance with EBU R128. The file is intended for controlled experimental use in perceptual audio research.
Produkt- und Dienstleistungsinnovationen müssen neben rein funktionalen Kundenwünschen vermehrt ästhetische und hedonistische Anforderungen erfüllen. Dies erfordert eine neue und ganzheitliche Sicht auf das Thema User Experience (UX) und setzt die Kenntnis geeigneter Research-Methoden voraus. Ziel dieser Methoden sollte es sein, die Interaktion zwischen Usern und Technik auf kognitiver und emotionaler Ebene zügig und valide erfassen zu können. Der vorliegende Beitrag bietet eine Orientierungshilfe in Form einer UX-Toolbox, in der verschiedene UX-Research-Methoden systematisch erläutert und kontextabhängig ihr Nutzen und ihr Kombinationspotenzial aufzeigt werden. Zwei Use Cases aus dem Kontext der Preiswahrnehmung und der Werbewirkung in sozialen Medien verdeutlichen, dass die UX-Methoden Facial Coding, Eye-Tracking und Befragungen in der Marketingpraxis kombiniert eingesetzt werden sollten, um sowohl kognitive als auch emotionale Bedürfnisse der Nutzenden explizit und implizit aufzudecken.
Embracing Digital Empathy
(2026)
Privacy is no longer just a compliance requirement but a driver of trust, differentiation, and brand equity. This article explores how organizations can leverage privacy as a strategic asset by building favorable, unique, and strong brand associations. It outlines theoretical foundations, strategic implications for emerging and established brands, and future challenges such as the EU AI Act and evolving consumer expectations.
This study integrates academic theory and practical insights to develop an integrative Innovation Due Diligence (IDD) framework for assessing the innovation maturity of a target in the context of mergers and acquisitions (M&A). The framework was developed through qualitative and quantitative refinements based on a systematic literature synthesis, expert interviews,
survey data, and user assessments. It addresses gaps in the Due Diligence literature by integrating 43 criteria across five innovation areas. This study introduces a full version for buyers and a lean version for consideration in diverse deal contexts, enhancing valuation accuracy, risk assessment, and strategic alignment, particularly suitable for sellers.
Kuss UX-Sound Auditory Icon
(2025)