Fakultät Betriebswirtschaft
Refine
Document Type
- Article (31)
- conference proceeding (article) (9)
- Other (5)
- Part of a Book (4)
- Report (4)
- Book (1)
Reviewed
- Begutachtet/Reviewed (28)
Keywords
- Data Engineering (4)
- Künstliche Intelligenz (4)
- Data Science (3)
- Explainable Artificial Intelligence (3)
- Externalitäten (3)
- Government (3)
- Landwirtschaft (3)
- Schema Inference (3)
- Gesundheitskosten (2)
- Lebensmittelkonsum (2)
Institute
Prototyping ist für die Validierung aller Geschäftsphasen sinnvoll. Viele Wirtschaftsstudierende, Absolventinnen und Absolventen sind jedoch derzeit kaum in der Lage, digitale Prototypen ohne die Unterstützung und Erfahrung von Designerinnen und Designern, Entwicklerinnen und Entwicklern sowie Ingenieurinnen und Ingenieuren zu erstellen. Dieser Beitrag zielt darauf ab, den Ansatz des Rapid Prototypings im Rahmen der Higher Business Education zu beleuchten, und legt den Schwerpunkt auf die eigenständige Entwicklung und das Testen von Prototypen. Verschiedene digitale Hilfsmittel werden vorgestellt und ein exemplarischer Kursablauf beschreibt, wie Rapid Prototyping digital und analog in modernen Lehrplänen von Business Schools einsetzbar ist. Als zentrales Ergebnis ist erkennbar, dass Rapid Prototyping im akademischen Kontext als Win-win-Situation für alle relevanten Stakeholder fungieren kann. Studierende schätzen die motivierende und direkte Arbeitsatmosphäre. Sie lernen, kollaborativ an digitalen Prototypen zu arbeiten und diese im Rahmen von Problem-Lösungs-Fit-Tests analog mit ersten Nutzenden zu testen. Dozierende können theoretischen Input in konkrete Use Cases einbringen und digitale mit analoger Lehre verknüpfen. Hochschulmanagerinnern und -manager schärfen das Profil ihrer Institution und Unternehmenspartner erhalten akademisch validierte Testergebnisse und den Kontakt zu digital ausgebildeten potenziellen Mitarbeitenden.
TikTok steht wegen des fesselnden UX-Designs sowie des kontrovers diskutierten Datenschutzes im Fokus. Diese Feasibility-Studie zeigt, wie Mobile Affective Computing Research die implizit-emotionale UX zuverlässig und objektiv messen kann. Die Ergebnisse implizieren, dass TikTok bereits im Onboarding positive Emotionen auslöst und die emotionale Bindung mit zunehmender Nutzung — vor allem aufgrund des Personalisierungsalgorithmus — verstärkt.
Social media usage has greatly increased during the pandemic. The use of social media has been linked to mental health consequences. Especially TikTok is under scrutiny because of its captivating UX Design as well as controversial privacy policies. This study shows how Mobile Affective Computing Research can reliably and objectively measure the implicit-emotional UX. The results suggest that TikTok triggers positive emotions during onboarding and strengthens the emotional bond with increasing usage - mainly due to the personalization algorithm. In particular, the study further reveals that there are no clear relationships when “only self-reported data” is used to understand app usage behavior. However, emotion data based on facial coding shows that TikTok users get emotionally aroused. Initially, a positive and relaxed mood triggers further usage time, while - counter-intuitively - later sessions result in an increasingly negative and aroused mood. However, people are largely unaware of these relationships when questioned. Thus, implicit measures, such as facial coding, may help identify valid social media usage reactions. These results yield implications that call for political regulation considering aspects of social media apps and user behavior.
Due to rapidly rising prices caused by inflation, the current political situation, and the critical impact on the environment through agricultural pollution, sustainable purchasing decisions become increasingly important. A meta-label that offers consumers orientation for a more ecologically, economically, and ethically conscious consumption is a possible tool for changing and adapting the food industry to the current challenges of the environment and society.
A sustainable transformation of current agricultural systems is inevitable. A reform of the value-added tax system represents a possible path for this transformation. Positive monetary incentives for sustainable food and negative monetary incentives for products with high externalities can provide impetus for sustainable agriculture on both the consumer and producer side. This would not only contribute to reaching national and international targets for organic farming, but also to reducing environmental damage.
Veganism is a dietary trend that is in line with the needed change towards a sustainable food system and nutrition but it is only accepted by the population to a limited extent. In this study, the lack of acceptance of society is identified by both a review and a consumer survey. In this context, current food patterns in relation to sociodemographic characteristics are analysed, motives of consumer behaviour related to omnivorous and vegan nutrition are compared and incentives for the purchase of sustainable products as well as the factors for acceptance of vegan nutrition are highlighted.
Entwicklung eines Frameworks zur Monetarisierung externer Gesundheitskosten von Lebensmitteln
(2023)
Quantification and subsequent monetization of dietary externalities is essential to incentivise healthier and more sustainable diets. In this way, positive monetary incentives can be set for under-consumed foods such as fruits or whole grain products and negative monetary incentives for overconsumed foods such as red or processed meat. This not only promotes a shift to healthier diets, but also motivates a move towards a more ecological agricultural economy.
A long-term improvement of the current animal husbandry is inevitable. Animal welfare is one of the six areas of externalities and so imposes hidden costs that are currently not priced into food products. A framework to monetize animal welfare and thus account the true food prices would not only yield these external costs, but also provide the opportunity to reform husbandry conditions on German farms. Potential price premiums raised for animal welfare could finance investment projects to improve husbandry.