Strategic Privacy: Building Brand Equity Through Data Protection
- Privacy is no longer just a compliance requirement but a driver of trust, differentiation, and brand equity. This article explores how organizations can leverage privacy as a strategic asset by building favorable, unique, and strong brand associations. It outlines theoretical foundations, strategic implications for emerging and established brands, and future challenges such as the EU AI Act and evolving consumer expectations.
| Author: | Alexander Hahn, Timo Jakobi |
|---|---|
| URL / DOI: | https://digitaleweltmagazin.de/strategic-privacy-building-brand-equity-through-data-protection/ |
| Parent Title (English): | DIGITALE WELT Magazin |
| Document Type: | Article |
| Language: | English |
| Date of first Publication: | 2025/12/14 |
| Release Date: | 2026/01/13 |
| institutes: | Fakultät Betriebswirtschaft |
| Ohm User Experience Center (Ohm-UX) | |
| Research Themes: | Digitalisierung & Künstliche Intelligenz |
