Strategic Privacy: Building Brand Equity Through Data Protection

  • Privacy is no longer just a compliance requirement but a driver of trust, differentiation, and brand equity. This article explores how organizations can leverage privacy as a strategic asset by building favorable, unique, and strong brand associations. It outlines theoretical foundations, strategic implications for emerging and established brands, and future challenges such as the EU AI Act and evolving consumer expectations.

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Metadaten
Author:Alexander Hahn, Timo Jakobi
URL / DOI:https://digitaleweltmagazin.de/strategic-privacy-building-brand-equity-through-data-protection/
Parent Title (English):DIGITALE WELT Magazin
Document Type:Article
Language:English
Date of first Publication:2025/12/14
Release Date:2026/01/13
institutes:Fakultät Betriebswirtschaft
Ohm User Experience Center (Ohm-UX)
Research Themes:Digitalisierung & Künstliche Intelligenz
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