From Global to Local: Communication of, About, and for Sustainability in the Local Are(n)as
- Climate change and the resulting necessary transformation require a change in ecological, economic, and social terms, not only from a global or national perspective but also from a regional viewpoint. Even if there are many similarities, each region must define its own challenges and understand the transformation process as a holistic cultural change. The focus of this chapter is on local initiatives and their communication strategies of, about, and for the idea of sustainability.