No Player is Bigger than the Club? Examining Athlete Brand and Team Brand Identification among Gen Z and Gen X
| Author: | Matthias Anderski, Florian RiedmüllerORCiD, Tim Ströbel |
|---|---|
| DOI: | https://doi.org/10.1080/23750472.2025.2522131 |
| ISSN: | 2375-0472 |
| Parent Title (English): | Managing Sport and Leisure |
| Publisher: | Informa UK Limited |
| Document Type: | Article |
| Language: | English |
| Date of first Publication: | 2025/06/23 |
| Reviewed: | Begutachtet/Reviewed |
| Release Date: | 2025/09/18 |
| Issue: | 5 |
| Pagenumber: | 21 |
| First Page: | 1 |
| Last Page: | 21 |
| institutes: | Fakultät Betriebswirtschaft |
| Research Themes: | Soziale & ökonomische Transformation |
