ChatGPT in the Working World: A Qualitative Study

  • The authors investigated how ChatGPT transforms workplace tasks by analyzing qualitative survey responses from 78 U.S. professionals in the fields of software, marketing, and academia. This study addresses a gap in understanding the malleability of generative artificial intelligence in diverse professional contexts, a need underscored by ChatGPT’s rapid adoption and mixed impact on work practices. Using a qualitative survey deployed via a validated platform, the authors collected open-ended responses about tasks, challenges, and opportunities. Responses were inductively coded to compare domain-specific applications. The findings show that although ChatGPT is widely used across sectors for tasks such as content creation, research, and idea generation, certain tasks—such as coding in software, strategic communication in marketing, and knowledge acquisition in academia—diverge. The results emphasize the importance of context-sensitive integration strategies and bottom-up adoption approaches to maximize the benefits of artificialThe authors investigated how ChatGPT transforms workplace tasks by analyzing qualitative survey responses from 78 U.S. professionals in the fields of software, marketing, and academia. This study addresses a gap in understanding the malleability of generative artificial intelligence in diverse professional contexts, a need underscored by ChatGPT’s rapid adoption and mixed impact on work practices. Using a qualitative survey deployed via a validated platform, the authors collected open-ended responses about tasks, challenges, and opportunities. Responses were inductively coded to compare domain-specific applications. The findings show that although ChatGPT is widely used across sectors for tasks such as content creation, research, and idea generation, certain tasks—such as coding in software, strategic communication in marketing, and knowledge acquisition in academia—diverge. The results emphasize the importance of context-sensitive integration strategies and bottom-up adoption approaches to maximize the benefits of artificial intelligence while mitigating risks.show moreshow less

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Metadaten
Author:Pedro Schötteler LiberaORCiD, Volker BilgramORCiD, Sebastian SchöttelerORCiD, Jan MammenORCiD
DOI:https://doi.org/10.4018/IRMJ.386593
Parent Title (English):Information Resources Management Journal (IRMJ)
Publisher:IGI Global
Document Type:Article
Language:English
Date of first Publication:2025/08/07
Reviewed:Begutachtet/Reviewed
Release Date:2025/09/22
Tag:Generative AI; Human-AI Interaction; Organizational Malleability; Qualitative Research; Technology Adoption
Volume:38
Issue:1
Pagenumber:26
institutes:Fakultät Maschinenbau und Versorgungstechnik
Fakultät Betriebswirtschaft
Research Themes:Digitalisierung & Künstliche Intelligenz
Soziale & ökonomische Transformation
Licence (German):Creative Commons - CC BY-SA - Namensnennung - Weitergabe unter gleichen Bedingungen 4.0 International
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