Digital Due Diligence - Assessment of Digital Growth Potentials
- Digital markets are based on other mechanisms than classic markets. Due diligence analyses the present position and future potential of a business. This research aims to develop a conceptual framework of relevant dimensions that encompasses digital due diligence. Haniel’s acquisition of the startup Emma is used to illustrate the practical application of this framework.
| Author: | Alexander HahnORCiD, Anja Konhäuser, Stefan Sambol, Toni StarkORCiD |
|---|---|
| URL / DOI: | https://www.econstor.eu/bitstream/10419/299830/1/MRSG_2023_4_66-73.pdf |
| Parent Title (English): | Marketing Review St. Gallen |
| Publisher: | Thexis Verlag, St.Gallen |
| Document Type: | Article |
| Language: | English |
| Date of first Publication: | 2023/10/01 |
| Reviewed: | Begutachtet/Reviewed |
| Release Date: | 2025/05/19 |
| Volume: | 40 |
| Issue: | 4 |
| Pagenumber: | 66-73 |
| institutes: | Fakultät Betriebswirtschaft |
| Ohm User Experience Center (Ohm-UX) | |
| Research Themes: | Digitalisierung & Künstliche Intelligenz |
