Digital Due Diligence - Assessment of Digital Growth Potentials

  • Digital markets are based on other mechanisms than classic markets. Due diligence analyses the present position and future potential of a business. This research aims to develop a conceptual framework of relevant dimensions that encompasses digital due diligence. Haniel’s acquisition of the startup Emma is used to illustrate the practical application of this framework.

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Author:Alexander HahnORCiD, Anja Konhäuser, Stefan Sambol, Toni StarkORCiD
URL / DOI:https://www.econstor.eu/bitstream/10419/299830/1/MRSG_2023_4_66-73.pdf
Parent Title (English):Marketing Review St. Gallen
Publisher:Thexis Verlag, St.Gallen
Document Type:Article
Language:English
Date of first Publication:2023/10/01
Reviewed:Begutachtet/Reviewed
Release Date:2025/05/19
Volume:40
Issue:4
Pagenumber:66-73
institutes:Fakultät Betriebswirtschaft
Ohm User Experience Center (Ohm-UX)
Research Themes:Digitalisierung & Künstliche Intelligenz
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