Nivea (B)
- This supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success of the product informed thinking by leaders in R&D for the future.
| Author: | Karim Lakhani, Johann Füller, Volker BilgramORCiD, Greta Friar |
|---|---|
| URL / DOI: | https://www.hbs.edu/faculty/Pages/item.aspx?num=46045 |
| Publisher: | Harvard Business School |
| Document Type: | Course Material |
| Language: | English |
| Date of first Publication: | 2014/01/11 |
| Release Date: | 2025/02/24 |
| GND Keyword: | Innovation; Innovation Management; Marketing; Innovation Strategy; Innovation and Management; Research and Development; Product Design; Collaborative Innovation and Invention; Beauty and Cosmetics Industry; Consumer Products Industry |
| Issue: | Supplement 614-043 |
| Pagenumber: | 27 |
| institutes: | Fakultät Betriebswirtschaft |
