Generative Models as a Catalyst for Rapid Digital Prototyping

  • Rapid prototyping is essential for validating new ideas and marketing campaigns. However, many professionals are currently not able to create digital prototypes without designers and developers. Rapid digital prototyping using low-code and no-code tools now empowers them to develop and test prototypes on their own in the day-to-day business environment. These tools are now massively accelerated and extended by generative AI such as ChatGPT or Midjourney: Ideas, texts and images can be generated quickly and automatically. In this, rapid prototyping is a win-win situation for all parties involved; managers and employees and customers: Managers benefit from a scalable and efficient method of brand development, (potential) employees are able to independently and directly test product and service ideas in-house and users receive target group specific offers.

Export metadata

Additional Services

Search Google Scholar
Metadaten
Author:Alexander HahnORCiD, Katharina Klug
URL / DOI:https://digitaleweltmagazin.de/fachbeitrag/generative-models-as-a-catalyst-for-rapid-digital-prototyping/
Parent Title (English):Digitale Welt Magazin
Document Type:Article
Language:English
Date of first Publication:2023/05/03
Release Date:2025/02/20
institutes:Fakultät Betriebswirtschaft
Ohm User Experience Center (Ohm-UX)
Research Themes:Digitalisierung & Künstliche Intelligenz
Verstanden ✔
Diese Webseite verwendet technisch erforderliche Session-Cookies. Durch die weitere Nutzung der Webseite stimmen Sie diesem zu. Unsere Datenschutzerklärung finden Sie hier.