From Hybrid to AI-First Innovation Management
- The rise of generative Artificial Intelligence (AI) in traditionally human domains of creativity signifies a profound development in product innovation management. In this article, we investigate the evolving role of innovation managers, emphasizing a transition from problem-solving to sense-making and decision-making. Additionally, we delve into organizational strategies for effective AI integration, advocating for systematic experimentation, comprehensive training, and the development of AI-first innovation frameworks for new product development (NPD). Ultimately, we propose a paradigm shift to AI-first creative processes, where AI is not merely an extension but the foundational mechanism of the innovation workflow.
| Author: | Stefan Biel, Alexander HahnORCiD, Volker BilgramORCiD, Helen RogersORCiD |
|---|---|
| DOI: | https://doi.org/10.1109/EMR.2025.3527744 |
| ISSN: | 0360-8581 |
| Parent Title (English): | IEEE Engineering Management Review |
| Publisher: | Institute of Electrical and Electronics Engineers (IEEE) |
| Document Type: | Article |
| Language: | English |
| Reviewed: | Begutachtet/Reviewed |
| Release Date: | 2025/01/23 |
| Tag: | AI-Augmented Innovation Management; Artificial Intelligence; ChatGPT; Generative AI; Innovation Management; New Product Development |
| Pagenumber: | 11 |
| First Page: | 1 |
| Last Page: | 11 |
| institutes: | Fakultät Betriebswirtschaft |
| Research Themes: | Digitalisierung & Künstliche Intelligenz |
| Licence (German): | Creative Commons - CC BY-NC-ND - Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International |

