From Hybrid to AI-First Innovation Management

  • The rise of generative Artificial Intelligence (AI) in traditionally human domains of creativity signifies a profound development in product innovation management. In this article, we investigate the evolving role of innovation managers, emphasizing a transition from problem-solving to sense-making and decision-making. Additionally, we delve into organizational strategies for effective AI integration, advocating for systematic experimentation, comprehensive training, and the development of AI-first innovation frameworks for new product development (NPD). Ultimately, we propose a paradigm shift to AI-first creative processes, where AI is not merely an extension but the foundational mechanism of the innovation workflow.

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Metadaten
Author:Stefan Biel, Alexander HahnORCiD, Volker BilgramORCiD, Helen RogersORCiD
DOI:https://doi.org/10.1109/EMR.2025.3527744
ISSN:0360-8581
Parent Title (English):IEEE Engineering Management Review
Publisher:Institute of Electrical and Electronics Engineers (IEEE)
Document Type:Article
Language:English
Reviewed:Begutachtet/Reviewed
Release Date:2025/01/23
Tag:AI-Augmented Innovation Management; Artificial Intelligence; ChatGPT; Generative AI; Innovation Management; New Product Development
Pagenumber:11
First Page:1
Last Page:11
institutes:Fakultät Betriebswirtschaft
Research Themes:Digitalisierung & Künstliche Intelligenz
Licence (German):Creative Commons - CC BY-NC-ND - Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International
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