Metadaten| Author: | Florian Riemüller, Wendy Spinks |
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| ISBN: | 978-80-88085-10-2 |
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| Parent Title (English): | Multidisciplinary Academic Conference on Management, Marketing and Economics in Prague 2016 : 9th-10th December, 2016 |
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| Subtitle (English): | Benefits of enhanced mobile apps for zoo marketing |
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| Publisher: | MAC Prague consulting Ltd |
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| Place of publication: | Prague |
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| Document Type: | conference proceeding (article) |
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| Language: | English |
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| Date of first Publication: | 2016/12/10 |
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| Release Date: | 2025/01/15 |
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| Pagenumber: | 114 - 124 |
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| Konferenzangabe: | Proceedings of MAC-MME 2016 |
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| institutes: | Fakultät Betriebswirtschaft |
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