Successful Consumer Co-Creation: The Case of Nivea Body Care
| Author: | Volker BilgramORCiD, Michael Bartl, Stefan Biel |
|---|---|
| Document Type: | conference proceeding (article) |
| Language: | English |
| Date of first Publication: | 2010/03/23 |
| Release Date: | 2025/01/13 |
| Konferenzangabe: | Research The Annual Conference, 2010, London |
| institutes: | Fakultät Betriebswirtschaft |
| Research Themes: | Digitalisierung & Künstliche Intelligenz |
