The BMW Group Co-Creation Lab: Managing an Innovation Hub for a Panopticon of Users
| Author: | Gregor Jawecki, Volker BilgramORCiD, Philipp Wiegandt |
|---|---|
| Document Type: | conference proceeding (article) |
| Language: | English |
| Date of first Publication: | 2010/11/15 |
| Release Date: | 2025/01/13 |
| Konferenzangabe: | Esomar Innovate, 2011, Barcelona |
| institutes: | Fakultät Betriebswirtschaft |
| Research Themes: | Digitalisierung & Künstliche Intelligenz |
