The BMW Group co-creation lab: from co-creation projects to programmes
| Author: | Michael Bartl, Gregor Jawecki, Volker BilgramORCiD, Wiegandt Philipp |
|---|---|
| ISBN: | 9781848167803 |
| ISSN: | 0219-9823 |
| Parent Title (English): | Discontinuous innovation: Learning to manage the unexpected |
| Publisher: | IMPERIAL COLLEGE PRESS |
| Editor: | John Bessant |
| Document Type: | Part of a Book |
| Language: | English |
| Release Date: | 2025/01/13 |
| First Page: | 179 |
| Last Page: | 203 |
| institutes: | Fakultät Betriebswirtschaft |
| Research Themes: | Digitalisierung & Künstliche Intelligenz |
