The Potential of Crowdsourcing for Co-Marketing: How Consumers may be Turned into Brand Ambassadors
| Author: | Volker BilgramORCiD, Johann Füller, Giordano Koch, Maximilian Rapp |
|---|---|
| Parent Title (English): | Transfer - Werbeforschung und Praxis |
| Document Type: | Article |
| Language: | English |
| Date of first Publication: | 2012/04/14 |
| Release Date: | 2025/01/13 |
| Issue: | 4 |
| Pagenumber: | 42-48 |
| institutes: | Fakultät Betriebswirtschaft |
| Research Themes: | Digitalisierung & Künstliche Intelligenz |
