(Con-)figure it out: How Braun uses product configurators to empower consumers in MROC environments and turn ideas into new products
| Author: | Volker BilgramORCiD, Dorothee Stadler, Gabriele Stahl |
|---|---|
| Document Type: | conference proceeding (article) |
| Language: | English |
| Date of first Publication: | 2014/08/11 |
| Release Date: | 2025/01/13 |
| Pagenumber: | 102-109 |
| Konferenzangabe: | Esomar Global Qualitative, 2014, Venice |
| institutes: | Fakultät Betriebswirtschaft |
| Research Themes: | Digitalisierung & Künstliche Intelligenz |
