The search for innovative partners in co-creation: Identifying lead users in social media through netnography and crowdsourcing

  • Despite the extensive literature on the benefits of netnography and crowdsourcing for insight and idea generation, little research has been conducted on their practical relevance and application for identifying lead users. We address this gap through an analysis of 24 lead user projects investigating the viability, underlying processes, and main differences of these new search strategies. We argue that both methods justify the significant investments by additionally providing a user-centric basis for subsequent ideation sessions with lead users. Our findings contribute to user innovation literature by demonstrating new ways of identifying these highly valuable users in the social media age.

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Metadaten
Author:Alexander BremORCiD, Volker BilgramORCiD
DOI:https://doi.org/10.1016/j.jengtecman.2015.08.004
ISSN:0923-4748
Parent Title (English):Journal of Engineering and Technology Management
Publisher:Elsevier BV
Document Type:Article
Language:English
Reviewed:Begutachtet/Reviewed
Release Date:2025/01/13
Volume:37
Pagenumber:12
First Page:40
Last Page:51
institutes:Fakultät Betriebswirtschaft
Research Themes:Digitalisierung & Künstliche Intelligenz
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