Crowdfunding Data as a Source of Innovation

  • In the digital era, crowdfunding platforms serve as a litmus test for the desirability and viability of thousands of innovative ideas. Based on consumers' actual purchasing behavior, crowdfunding data promises to reveal future hot topics and technologies. This study shows how companies can identify innovation opportunities from crowdfunding data by applying machine learning techniques.

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Metadaten
Author:Volker BilgramORCiD, Oliver Gluth, Frank Piller
Parent Title (English):Marketing Review St. Gallen
Publisher:Thexis Verlag, St. Gallen
Document Type:Article
Language:English
Date of first Publication:2017/03/01
Reviewed:Begutachtet/Reviewed
Release Date:2025/01/13
Volume:34
Issue:3
Pagenumber:10-18
institutes:Fakultät Betriebswirtschaft
Research Themes:Digitalisierung & Künstliche Intelligenz
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