No Player is Bigger than the Club? Examining a Paradigm Shift from Team Identification towards Athlete Brand Identification in Professional Football.
Metadaten| Author: | Florian Riedmüller, M. Anderski, F. Ströbel |
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| Document Type: | conference proceeding (article) |
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| Language: | English |
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| Date of first Publication: | 2022/09/05 |
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| Release Date: | 2024/12/09 |
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| First Page: | 117 |
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| Last Page: | 119 |
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| Konferenzangabe: | 30th European Association for Sport Management Conference (EASM) , 06.-08.09.2022 , Innsbruck, Austria |
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| institutes: | Fakultät Betriebswirtschaft |
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