Toward a Digital Empathy Framework - Evaluating User Experience Research Methods
- New technologies require aesthetic and hedonic user experience (UX) design to remain competitive. For guidance, a conceptual digital empathy framework explains and recommends individual UX research methods. The digital empathy framework is supported by two case studies of triangulated UX research methods – facial coding, eye tracking, and surveys – that provide valuable complementary insights.
| Author: | Jan Joosten, Alexander HahnORCiD, Florian Riedmüller, Katharina Klug, Dirk Totzek |
|---|---|
| URL / DOI: | https://www.researchgate.net/publication/383852276_Toward_a_Digital_Empathy_Framework_Evaluating_User_Experience_Research_Methods |
| ISSN: | 1865-6544 |
| Parent Title (English): | Marketing Review St. Gallen |
| Document Type: | Article |
| Language: | English |
| Date of first Publication: | 2024/08/30 |
| Reviewed: | Begutachtet/Reviewed |
| Release Date: | 2024/12/18 |
| Issue: | 5 |
| Pagenumber: | 80 - 87 |
| Andere Schriftenreihe: | Marketing Review St. Gallen |
| institutes: | Fakultät Betriebswirtschaft |
