HOW TO LEVERAGE THE RIGHT USERS AT THE RIGHT TIME WITHIN USER-CENTRIC INNOVATION PROCESSES
| Author: | Andrea Wöhrl, Sophia Korte, Michael Bartl, Volker BilgramORCiD, Alexander BremORCiD |
|---|---|
| ISBN: | 978-1-119-89021-8 |
| Parent Title (English): | The PDMA Handbook of Innovation and New Product Development |
| Publisher: | Wiley |
| Place of publication: | Hoboken |
| Editor: | Ludwig Bstieler, Charles Noble |
| Document Type: | Part of a Book |
| Language: | English |
| Date of first Publication: | 2023/05/23 |
| Release Date: | 2024/11/20 |
| Edition: | 4 |
| institutes: | Fakultät Betriebswirtschaft |
| Research Themes: | Soziale & ökonomische Transformation |
| Licence (German): |
