Noch ein Label? - Meta-Label als Instrument zur Nachhaltigkeitskommunikation gegenüber VerbraucherInnen
- Due to rapidly rising prices caused by inflation, the current political situation, and the critical impact on the environment through agricultural pollution, sustainable purchasing decisions become increasingly important. A meta-label that offers consumers orientation for a more ecologically, economically, and ethically conscious consumption is a possible tool for changing and adapting the food industry to the current challenges of the environment and society.
Author: | Laura Müller, Lennart Stein, Benjamin Oebel, Amelie Michalke, Tobias Gaugler |
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Publisher: | Verlag Dr. Köster |
Editor: | Laura Müller |
Document Type: | conference proceeding (article) |
Language: | German |
Date of first Publication: | 2023/08/23 |
Release Date: | 2024/07/25 |
Tag: | Kennzeichnung; Lebensmittel; Marktforschung; Nachhaltigkeit; Verbraucherorientierung |
Konferenzangabe: | One Step Ahead-einen Schritt voraus! 16. Wissenschaftstagung Ökologischer Landbau, 2023. |
institutes: | Fakultät Betriebswirtschaft |
Research Themes: | Nachhaltigkeit |
Soziale & ökonomische Transformation |