TY - RPRT A1 - Ivanova, Polina ED - Ivanova, Polina T1 - "Business Castle" gates BT - Corporate Social Responsibility as a key to modern company success N2 - In times of globalization world faces serious social and environmental challenges, ranging from an ageing population to climate change mitigation. In order to address such complex challenges modern society need to contribute. And business is one of the most powerful sectors of it after government and media. Interestingly, companies effect on consumers and consumers have huge influence on companies, as well. Apart from creating economic welfare, enterprises have to face new challenges and responsibilities as a result of changing expectations of consumers, investors, citizens and government. Today business is asked to voluntarily accept social and environmental responsibilities which go beyond the legally required obligations in order to contribute to sustainable development. The way that businesses manage the economic, social and environmental impacts of their operations into their values, culture, strategy and operations is well-known as corporate social responsibility (CSR). Key CSR issues: environmental management, eco-efficiency, responsible sourcing, stakeholder engagement, labor standards and working conditions, employee and community relations, social equity, gender balance, human rights, good governance, and anti-corruption measures. Therefore, corporate social responsibility system of a company could be considered as “Business castle” gates – different channels to external environment of an enterprise. KW - CSR KW - enterprises KW - Corporate Social Responsibility KW - Soziale Verantwortung KW - Unternehmen KW - Wirtschaftsethik KW - Globalisierung KW - economy ethics KW - globalisation KW - globalization Y1 - 2015 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:92-opus4-1398 ER -