TY - CHAP A1 - Bartl, Michael A1 - Jawecki, Gregor A1 - Bilgram, Volker A1 - Philipp, Wiegandt ED - Bessant, John T1 - The BMW Group co-creation lab: from co-creation projects to programmes T2 - Discontinuous innovation: Learning to manage the unexpected Y1 - 2011 SN - 9781848167803 SN - 0219-9823 SP - 179 EP - 203 PB - IMPERIAL COLLEGE PRESS ER -