TY - CHAP A1 - Hahn, Alexander A1 - Hofmann, Rupert A1 - Bilgram, Volker A1 - Schwarz, Jan Oliver A1 - Meinheit, Andreas A1 - Füller, Johann T1 - Easy Rider BT - Die Erschließung der Welt des autonomen Fahrens aus Sicht von Markt und Kunde T2 - Die frühe Phase des Innovationsprozesses N2 - Dieser Beitrag führt anhand eines konkreten Studienbeispiels aus, wie die AUDI AG komplexe zukünftige Entwicklungen wie „autonomes Fahren“ mittels multidisziplinärer Studien analysiert. Die Autoren beschreiben, welche Insight‐ und Foresight‐Methoden dabei zum Einsatz kommen und was eine erfolgreiche Durchführung ausmacht. Dabei gehen sie insbesondere auf das Konzept der Trend Receiver ein. Abschließend geben sie einen Ausblick auf zukünftige Weiterentwicklungen der Vorgehensweise. Y1 - 2016 SN - 9783658097219 U6 - https://doi.org/10.1007/978-3-658-09722-6_5 SP - 75 EP - 98 PB - Springer Fachmedien Wiesbaden CY - Wiesbaden ER - TY - JOUR A1 - Bilgram, Volker A1 - Hahn, Alexander A1 - Füller, Johann T1 - «Golden Crowd»: Engaging the Users that Deliver on Your Crowdsourcing Goals JF - Marketing Review St. Gallen N2 - Companies run branded crowdsourcing contests to achieve two main goals: generate ideas and create brand equity. This paper provides an empirical typology of contest users and reveals five distinct user types: jacks-of-all-trades, devoted brand fans, pure innovators, reward seekers and passive customers. Based on the users' characteristics we derive actionable insights on how to attract, recruit and manage the crowd for different purposes. Y1 - 2022 UR - https://www.econstor.eu/bitstream/10419/279652/1/MRSG_2022_6_12-20.pdf SN - 1865-7516 VL - 39 IS - 6 PB - Thexis Verlag, St. Gallen ER - TY - CHAP A1 - Füller, Johann A1 - Gfrei, Bianca A1 - Hahn, Alexander A1 - Koch, Giordano T1 - Soziale Technologien im Innovationsmanagement T2 - Zukunft gestalten: Soziale Technologien in Organisationen in Zeiten des demografischen Wandels Wissen – Innovation – Demografie Y1 - 2015 SN - 978-3-943024-24-1 PB - AWD Druck + Verlag GmbH ER - TY - RPRT A1 - Füller, Johann A1 - Bilgram, Volker A1 - Wahl, Julian A1 - Hutter, Katja T1 - Autonomous Innovation – How AI is implemented in Innovation Management N2 - Success stories about the groundbreaking impact of artificial intelligence (AI) technology on business are omnipresent, and the benefits that might emerge for innovation management are the talk of the town. However, managers are still struggling to find the appropriate approach for applying AI in their innovation projects. At this early stage in the age of AI, companies differ in how they leverage the opportunities afforded by AI and seek guidance. Our study among 162 tech-savvy managers highlights the current state of AI usage in innovation management, reveals different implementation patterns, and provides guidance in finding the right approach to increase innovation performance using AI technology. We find that companies follow distinct implementation approaches that differ regarding strategy, organizational setup, capability building, and scaling, which results in three user groups: 39% of participants consider themselves “AI-Leaders”, the most progressive group when it comes to dealing with the technology and breaking ground in AI-driven innovation management. 30% belong to the “AI-Pragmatists” user group that is ambitious in applying AI, while 31% are „AI Aspirants” only rarely using AI for their innovation processes. A vast majority of the participants anticipates overall improvements in innovation performance by more than 50%, as they expect the effectiveness and efficiency of new product development to increase significantly. However, companies still face severe implementation challenges, such as missing data access or a lack of technical expertise. Depending on their individual characteristics, companies should take deliberate strategies to advance in the autonomous innovation game. Y1 - 2022 UR - https://www.hyve.net/en/autonomous-innovation-study/ ER - TY - JOUR A1 - Bilgram, Volker A1 - Füller, Johann A1 - Koch, Giordano A1 - Rapp, Maximilian T1 - The Potential of Crowdsourcing for Co-Marketing: How Consumers may be Turned into Brand Ambassadors JF - Transfer - Werbeforschung und Praxis Y1 - 2012 IS - 4 ER -