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    <title language="deu">Sponsorenbindung in Sportvereinen</title>
    <abstract language="deu">Sportvereine sind als Organisationen so vielfältig wie die in ihnen ausgeübten Sportarten, ihre Mitglieder und Kundengruppen, ihre kommerziellen oder gemeinnützigen Ausrichtungen und Beziehungskonstellationen. Erstmals speziell auf Sportvereine ausgerichtet, beleuchtet dieses Handbuch die verschiedenen Facetten des Customer Relationship Managements (CRM). Ariane Bagusat, Anne-Christine Schlangenotto und weitere Experten erläutern Ihnen praxisnah Prinzipien und Grundlagen des CRM, die einschlägigen Managementbereiche Interessentenmanagement, Kundenbindungsmanagement, Rückgewinnungsmanagement sowie Erfahrungsberichte aus ausgewählten Sportbereichen.</abstract>
    <parentTitle language="deu">Customer Relationship Management in Sportvereinen</parentTitle>
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    <licence>Keine Lizenz - Deutsches Urheberrecht gilt</licence>
    <author>Florian Riedmüller</author>
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