2645 2017 2017 eng 10-18 3 34 article Thexis Verlag, St. Gallen 1 -- 2017-03-01 -- In the digital era, crowdfunding platforms serve as a litmus test for the desirability and viability of thousands of innovative ideas. Based on consumers' actual purchasing behavior, crowdfunding data promises to reveal future hot topics and technologies. This study shows how companies can identify innovation opportunities from crowdfunding data by applying machine learning techniques. Marketing Review St. Gallen Begutachtet/Reviewed publish false false Volker Bilgram Oliver Gluth Frank Piller Fakultät Betriebswirtschaft Digitalisierung & Künstliche Intelligenz