<?xml version="1.0" encoding="utf-8"?>
<export-example>
  <doc>
    <id>3428</id>
    <completedYear>2014</completedYear>
    <publishedYear>2014</publishedYear>
    <thesisYearAccepted/>
    <language>eng</language>
    <pageFirst/>
    <pageLast/>
    <pageNumber>27</pageNumber>
    <edition/>
    <issue>Supplement 614-043</issue>
    <volume/>
    <type>coursematerial</type>
    <publisherName>Harvard Business School</publisherName>
    <publisherPlace/>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>0</belongsToBibliography>
    <completedDate>--</completedDate>
    <publishedDate>2014-01-11</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="eng">Nivea (B)</title>
    <abstract language="eng">This supplementary case follows up on an innovative R&amp;D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success of the product informed thinking by leaders in R&amp;D for the future.</abstract>
    <identifier type="url">https://www.hbs.edu/faculty/Pages/item.aspx?num=46045</identifier>
    <enrichment key="opus.source">publish</enrichment>
    <enrichment key="opus.doi.autoCreate">false</enrichment>
    <enrichment key="opus.urn.autoCreate">false</enrichment>
    <author>Karim Lakhani</author>
    <author>Johann Füller</author>
    <author>Volker Bilgram</author>
    <author>Greta Friar</author>
    <subject>
      <language>deu</language>
      <type>swd</type>
      <value>Innovation; Innovation Management; Marketing; Innovation Strategy; Innovation and Management; Research and Development; Product Design; Collaborative Innovation and Invention; Beauty and Cosmetics Industry; Consumer Products Industry</value>
    </subject>
    <collection role="institutes" number="">Fakultät Betriebswirtschaft</collection>
  </doc>
</export-example>
