@techreport{IvanovaBorisova, author = {Ivanova, Polina and Borisova, Natalya}, title = {HR Innovation as a competitive advantage}, url = {http://nbn-resolving.de/urn:nbn:de:bvb:92-opus4-1469}, abstract = {Innovation has been long recognized as a source of competitive advantage. Although human resource (HR) is considered the most valuable asset in today's firms, how HR innovation enables firms to deliver superior performance remains an area of ambiguity. There is a general consensus that competitive advantage built on human resource innovation is not easily imitable, and therefore vital to the sustainability of firm growth and competitiveness. Yet, the primary focus of both practitioner and academic studies has been on technical (product and process) innovation with little attention paid to non-technical innovation such as HR innovation.}, subject = {Humanverm{\"o}gen}, language = {en} } @techreport{Ivanova2015, author = {Ivanova, Polina}, title = {"Business Castle" gates}, editor = {Ivanova, Polina}, url = {http://nbn-resolving.de/urn:nbn:de:bvb:92-opus4-1398}, pages = {15}, year = {2015}, abstract = {In times of globalization world faces serious social and environmental challenges, ranging from an ageing population to climate change mitigation. In order to address such complex challenges modern society need to contribute. And business is one of the most powerful sectors of it after government and media. Interestingly, companies effect on consumers and consumers have huge influence on companies, as well. Apart from creating economic welfare, enterprises have to face new challenges and responsibilities as a result of changing expectations of consumers, investors, citizens and government. Today business is asked to voluntarily accept social and environmental responsibilities which go beyond the legally required obligations in order to contribute to sustainable development. The way that businesses manage the economic, social and environmental impacts of their operations into their values, culture, strategy and operations is well-known as corporate social responsibility (CSR). Key CSR issues: environmental management, eco-efficiency, responsible sourcing, stakeholder engagement, labor standards and working conditions, employee and community relations, social equity, gender balance, human rights, good governance, and anti-corruption measures. Therefore, corporate social responsibility system of a company could be considered as "Business castle" gates - different channels to external environment of an enterprise.}, subject = {Corporate Social Responsibility}, language = {en} }