@article{BilgramGluthPiller2017, author = {Bilgram, Volker and Gluth, Oliver and Piller, Frank}, title = {Crowdfunding Data as a Source of Innovation}, series = {Marketing Review St. Gallen}, volume = {34}, journal = {Marketing Review St. Gallen}, number = {3}, publisher = {Thexis Verlag, St. Gallen}, pages = {10-18}, year = {2017}, abstract = {In the digital era, crowdfunding platforms serve as a litmus test for the desirability and viability of thousands of innovative ideas. Based on consumers' actual purchasing behavior, crowdfunding data promises to reveal future hot topics and technologies. This study shows how companies can identify innovation opportunities from crowdfunding data by applying machine learning techniques.}, language = {en} }