@incollection{FirnkaesHahnKochetal.2014, author = {Firnk{\"a}s, Judith and Hahn, Alexander and Koch, Giordano and Rapp, Maximilian and Szplit, Daria}, title = {Testerkampagne Audi Sound Plus: Identifikation und Einbeziehung von Produktbotschaftern mittels Online Communities im B2C Marketing}, series = {Zukunft der Wissensarbeit : Kongressband zur KnowTech 2014}, booktitle = {Zukunft der Wissensarbeit : Kongressband zur KnowTech 2014}, publisher = {GITO}, address = {Berlin}, isbn = {978-3-95545-085-4}, pages = {295-303}, year = {2014}, language = {de} } @incollection{FuellerGfreiHahnetal.2015, author = {F{\"u}ller, Johann and Gfrei, Bianca and Hahn, Alexander and Koch, Giordano}, title = {Soziale Technologien im Innovationsmanagement}, series = {Zukunft gestalten: Soziale Technologien in Organisationen in Zeiten des demografischen Wandels Wissen - Innovation - Demografie}, booktitle = {Zukunft gestalten: Soziale Technologien in Organisationen in Zeiten des demografischen Wandels Wissen - Innovation - Demografie}, publisher = {AWD Druck + Verlag GmbH}, isbn = {978-3-943024-24-1}, pages = {180-204}, year = {2015}, language = {de} } @article{BilgramFuellerKochetal.2012, author = {Bilgram, Volker and F{\"u}ller, Johann and Koch, Giordano and Rapp, Maximilian}, title = {The Potential of Crowdsourcing for Co-Marketing: How Consumers may be Turned into Brand Ambassadors}, series = {Transfer - Werbeforschung und Praxis}, journal = {Transfer - Werbeforschung und Praxis}, number = {4}, pages = {42-48}, year = {2012}, language = {en} }