@article{BielHahnBilgrametal.2025, author = {Biel, Stefan and Hahn, Alexander and Bilgram, Volker and Rogers, Helen}, title = {From Hybrid to AI-First Innovation Management}, series = {IEEE Engineering Management Review}, journal = {IEEE Engineering Management Review}, publisher = {Institute of Electrical and Electronics Engineers (IEEE)}, issn = {0360-8581}, doi = {10.1109/EMR.2025.3527744}, pages = {1 -- 11}, year = {2025}, abstract = {The rise of generative Artificial Intelligence (AI) in traditionally human domains of creativity signifies a profound development in product innovation management. In this article, we investigate the evolving role of innovation managers, emphasizing a transition from problem-solving to sense-making and decision-making. Additionally, we delve into organizational strategies for effective AI integration, advocating for systematic experimentation, comprehensive training, and the development of AI-first innovation frameworks for new product development (NPD). Ultimately, we propose a paradigm shift to AI-first creative processes, where AI is not merely an extension but the foundational mechanism of the innovation workflow.}, language = {en} }