@incollection{JaweckiBilgram2012, author = {Jawecki, Gregor and Bilgram, Volker}, title = {Open Innovation im Enterprise 2.0}, series = {Enterprise 2.0 - die digitale Revolution der Unternehmenskultur}, booktitle = {Enterprise 2.0 - die digitale Revolution der Unternehmenskultur}, publisher = {Hermann Luchterhand}, isbn = {9783472080152}, pages = {292}, year = {2012}, language = {de} } @incollection{Bilgram2013, author = {Bilgram, Volker}, title = {Performance Assessment of Co-creation Initiatives: A Conceptual Framework for Measuring the Value of Idea Contests}, series = {Evolution of Innovation Management}, booktitle = {Evolution of Innovation Management}, publisher = {Palgrave Macmillan UK}, address = {London}, isbn = {9781349350193}, doi = {10.1057/9781137299994_2}, pages = {32 -- 51}, year = {2013}, abstract = {In 2010, more than 1,200 external users from 80 different countries answered an open call by the BMW Group and submitted 1,072 ideas within 8 weeks (Jawecki et al. 2010). The instrument involving users from outside the company in ideation is called an idea contest. The BMW Group's idea contests are just one example of a plethora of similar initiatives recently taken by leading innovative companies. Since the turn of the millennium, many companies such as 3M (von Hippel et al. 1999), Lego (Moon \& Sproull 2001), Ducati Motor (Sawhney et al. 2005, 10-12), Procter \& Gamble (Sakkab 2002), and Beiersdorf (Bilgram et al. 2011) have undergone a radical change in innovation strategy by opening up their innovation processes and making external stakeholders a part of their innovation endeavors (Bartl 2006; Brem \& Voigt 2007). For example, 3M embarked upon an extensive innovation program involving external lead users to generate breakthrough innovations with a revenue potential eight times higher than that of ideas from conventional ideation approaches (von Hippel et al. 1999). The foundations of this phenomenon have been laid by von Hippel's seminal work on the Customer Active Paradigm in the late 1970s (von Hippel 1978) and on the sources of innovation outside the company's walls (von Hippel 1988). Von Hippel found that innovations not only originate from the manufacturers' domain, but also to a large extent from users (von Hippel 1988, 2005).}, language = {en} } @article{BilgramRapp2013, author = {Bilgram, Volker and Rapp, Maximilian}, title = {Ph{\"a}nomen Crowdsourcing — Was privater und {\"o}ffentlicher Sektor voneinander lernen k{\"o}nnen}, series = {Business + Innovation}, volume = {4}, journal = {Business + Innovation}, number = {3}, publisher = {Springer Fachmedien Wiesbaden GmbH}, issn = {1868-8241}, doi = {10.1365/s35789-013-0108-1}, pages = {26 -- 33}, year = {2013}, abstract = {Das aktive Mitwirken von B{\"u}rgern und Konsumenten in Politik und Wirtschaft spielt eine immer bedeutendere Rolle. Anhand zweier Fallstudien im privaten sowie im {\"o}ffentlichen Sektor zeigen wir grundlegende Unterschiede und Gemeinsamkeiten von Crowdsourcing-Projekten von Unternehmen und Staatsorganen auf und erl{\"a}utern, inwiefern beide Bereiche voneinander lernen k{\"o}nnen.}, language = {de} } @inproceedings{BilgramStadlerStahl2014, author = {Bilgram, Volker and Stadler, Dorothee and Stahl, Gabriele}, title = {(Con-)figure it out: How Braun uses product configurators to empower consumers in MROC environments and turn ideas into new products}, pages = {102-109}, year = {2014}, language = {en} } @incollection{NeussHottumBilgram2012, author = {Neuss, Andreas and Hottum, Peter and Bilgram, Volker}, title = {Innovation in information-based services}, series = {Methods in service innovation: Current trends and future perspectives}, booktitle = {Methods in service innovation: Current trends and future perspectives}, publisher = {Fraunhofer Verlag}, address = {Stuttgart}, isbn = {978-3839603604}, pages = {97}, year = {2012}, language = {en} } @article{BilgramBartlBiel2011, author = {Bilgram, Volker and Bartl, Michael and Biel, Stefan}, title = {Getting Closer to the Consumer - How Nivea Co-Creates New Products}, series = {Marketing Review St. Gallen}, volume = {28}, journal = {Marketing Review St. Gallen}, number = {1}, publisher = {Springer Science and Business Media LLC}, issn = {1865-6544}, doi = {10.1007/s11621-011-0005-5}, pages = {34 -- 40}, year = {2011}, abstract = {Co-creation has become a prevalent approach taken by innovation leaders to excel in innovation management and complement internal R \& D activities. In this article the authors will introduce the co-creation process at Nivea and describe how Nivea co-developed a new deodorant with consumers. The focus will be on two different co-creation tools - the netnography method geared to gain consumer insights from social media and an online co-creation session to evaluate and further enrich ideas.}, language = {en} } @incollection{BartlJaweckiBilgrametal.2011, author = {Bartl, Michael and Jawecki, Gregor and Bilgram, Volker and Philipp, Wiegandt}, title = {The BMW Group co-creation lab: from co-creation projects to programmes}, series = {Discontinuous innovation: Learning to manage the unexpected}, booktitle = {Discontinuous innovation: Learning to manage the unexpected}, editor = {Bessant, John}, publisher = {IMPERIAL COLLEGE PRESS}, isbn = {9781848167803}, issn = {0219-9823}, pages = {179 -- 203}, year = {2011}, language = {en} } @inproceedings{JaweckiBilgramWiegandt2010, author = {Jawecki, Gregor and Bilgram, Volker and Wiegandt, Philipp}, title = {The BMW Group Co-Creation Lab: Managing an Innovation Hub for a Panopticon of Users}, year = {2010}, language = {en} } @inproceedings{BilgramBartlBiel2010, author = {Bilgram, Volker and Bartl, Michael and Biel, Stefan}, title = {Successful Consumer Co-Creation: The Case of Nivea Body Care}, year = {2010}, language = {en} } @article{BilgramJawecki2011, author = {Bilgram, Volker and Jawecki, Gregor}, title = {Erfolgsmessung von Open-Innovation-Projekten}, series = {Controller Magazin}, volume = {36}, journal = {Controller Magazin}, number = {4}, publisher = {Verlag f{\"u}r ControllingWissen AG}, address = {M{\"u}nchen}, pages = {60-65}, year = {2011}, language = {de} }