TY - CHAP A1 - Dernbach, Beatrice T1 - From Global to Local: Communication of, About, and for Sustainability in the Local Are(n)as T2 - CSR, Sustainability, Ethics & Governance N2 - Climate change and the resulting necessary transformation require a change in ecological, economic, and social terms, not only from a global or national perspective but also from a regional viewpoint. Even if there are many similarities, each region must define its own challenges and understand the transformation process as a holistic cultural change. The focus of this chapter is on local initiatives and their communication strategies of, about, and for the idea of sustainability. KW - Sustainability Communication Y1 - 2025 UR - https://opus4.kobv.de/opus4-ohm/frontdoor/index/index/docId/4319 SN - 9783031894855 SN - 2196-7075 SP - 237 EP - 253 PB - Springer Nature Switzerland CY - Cham ER -