TY  - GEN
A1  - Lakhani, Karim
A1  - Füller, Johann
A1  - Bilgram, Volker
A1  - Friar, Greta
T1  - Nivea (B)
N2  - This supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success of the product informed thinking by leaders in R&D for the future.
KW  - Innovation; Innovation Management; Marketing; Innovation Strategy; Innovation and Management; Research and Development; Product Design; Collaborative Innovation and Invention; Beauty and Cosmetics Industry; Consumer Products Industry
Y1  - 2014
UR  - https://opus4.kobv.de/opus4-ohm/frontdoor/index/index/docId/3428
UR  - https://www.hbs.edu/faculty/Pages/item.aspx?num=46045
IS  - Supplement 614-043
PB  - Harvard Business School
ER  -