@article{HomburgJensenHahn2012, author = {Christian Homburg and Ove Jensen and Alexander Hahn}, title = {How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority}, journal = {Journal of Marketing}, volume = {76}, number = {5}, pages = {49 -- 69}, url = {https://www.jstor.org/stable/41714509}, year = {2012}, }