@article{KlugHahn2019, author = {Katharina Klug and Alexander Hahn}, title = {Kunde-Marken-Interaktion durch Chatbots}, journal = {Marketing Review St. Gallen}, volume = {36}, number = {4}, url = {https://www.econstor.eu/bitstream/10419/276043/1/MRSG_2019_4_12-21.pdf}, year = {2019}, }