@inproceedings{RiemuellerSpinks2016, author = {Florian Riem{\"u}ller and Wendy Spinks}, title = {Selfie with a tiger}, booktitle = {Multidisciplinary Academic Conference on Management, Marketing and Economics in Prague 2016 : 9th-10th December, 2016}, series = {Benefits of enhanced mobile apps for zoo marketing}, year = {2016}, }