@misc{LakhaniFuellerBilgrametal.2014, author = {Karim Lakhani and Johann F{\"u}ller and Volker Bilgram and Greta Friar}, title = {Nivea (A)}, url = {https://www.hbs.edu/faculty/Pages/item.aspx?num=46019}, institution = {Fakult{\"a}t Betriebswirtschaft}, type = {coursematerial}, pages = {27}, year = {2014}, }