TY  - JOUR
A1  - Bilgram, Volker
A1  - Gluth, Oliver
A1  - Piller, Frank
T1  - Crowdfunding Data as a Source of Innovation
T2  - Marketing Review St. Gallen
N2  - In the digital era, crowdfunding platforms serve as a litmus test for the desirability and viability of thousands of innovative ideas. Based on consumers' actual purchasing behavior, crowdfunding data promises to reveal future hot topics and technologies. This study shows how companies can identify innovation opportunities from crowdfunding data by applying machine learning techniques.
Y1  - 2017
UR  - https://opus4.kobv.de/opus4-ohm/frontdoor/index/index/docId/2645
VL  - 34
IS  - 3
PB  - Thexis Verlag, St. Gallen
ER  -