@article{HomburgHohenbergHahn2018, author = {Christian Homburg and Sebastian Hohenberg and Alexander Hahn}, title = {Steering the Sales Force for New Product Selling}, journal = {Journal of Product Innovation Management}, series = {Why Is it Different, and How Can Firms Motivate Different Sales Reps?}, volume = {36}, number = {3}, pages = {282 -- 304}, doi = {10.1111/jpim.12476}, year = {2018}, }